Timberlake joins a long list of A-list artists who, despite their power and fame, have not and will not be paid a performance fee for their appearances at the game. “We cover expenses and production costs.”" data-reactid="15"The NFL’s stance is clear: “We do not pay the artists,” explained NFL spokesperson Joanna Hunter to Forbes.
“We cover expenses and production costs.”So, that means that Timberlake — as well as other past superstars including Beyoncé, Katy Perry, Bruno Mars, and Madonna — will perform solely for the unique prestige and exposure the slot offers.
With politics at the centre of people's minds, it's worth noting there were no political allusions - a mis-step in the era of #Me Too, #Times Up and the Trump presidency.
There was no kneeling at this year's Super Bowl or reference to Colin Kaepernick.
(Unsurprisingly, that didn’t go over well with artists, and the idea has apparently been dropped.)Multi-genre artists such as Timberlake — who’s also a seasoned actor with a movie coming out later this year — stand to benefit even more from such huge exposure.
He followed “Señorita” interlude and then a full band performance of “Sexy Back,” transitioning into a borderline EDM version of “My Love” and an operatic “Cry Me a River.” The “special moment” of the night was supposed to be a video tribute sing-a-long performance to Prince who appeared singing on a screen behind Timberlake.Justin Timberlake didn’t have anyone naked by the end of his songs at the Super Bowl, but that didn’t help his performance.For days, rumours had been swirling about what Timberlake’s return to the Super Bowl would look like - 14 years since the performance where he accidentally ripped off Jackson's entire garment in an incident dubbed “nipplegate”, where he revealed her right breast.In 2016, Beyoncé used her performance to bring attention to Black Lives Matter and the Black Panther movement, and last year Lady Gaga was the first artist to use the Super Bowl stage to bring awareness to the LGBTQ community.However with Timberlake's show, it looks like the Super Bowl is opting for a more family-friendly look this year, which didn't involve politics.This was the reaction from one of my colleagues 30 seconds into the new Justin Timberlake music video first thing this morning, hand clasped to mouth.The laboratory-certified woke visuals strip the song of whatever scant nuance it had, which was almost nonexistent to begin with.It wasn’t quite a hologram, but Prince probably wouldn’t have been thrilled about the video projection of his face and Timberlake's cover.Prince wasn't exactly a fan of Timberlake - he took a shot at his song "Sexyback" in 2006.However, looking at it practically, the halftime show is basically a free commercial that airs in front of more than 100 million people, and it’s an invaluable way for artists to capture attention outside of their fanbases.charge In fact, according to Forbes, Super Bowl halftime performers generally experience a big boost in music sales — even ones that already have massive numbers to their names. In fact, the halftime slot is such a coveted marketing tool, rumors began to swirl in 2014 that the NFL would actually artists to play it.