Read: Dublin trainee plumber pretended to be 13-year-old girl called 'Julie' to lure teen victim to his home for sex 'Pets' is one of the games on the site.
It allows users to buy and sell each other as 'Pets' - a throwback to some of the world's earliest social networking sites.
In Ireland, the userbase appears to be mostly men in their early to late twenties, with a strong showing in the thirties and forties.
is reported as having peaked in popularity in 2009, with a steady decline ever since.
Sustainable British marketplace Blue Patch, featured Muddy Matches as an example of an ethical British dating website.
They said: "If you are still looking for that special one to love then Muddy Matches (an independent family-run dating agency) could help you along the way.
The app will suit social-media addicts who look for light flirting and hooking up, but might seem too shallow for serious-minded singles.
But how do you maximize your chances of hitting the jackpot?
Economics correspondent Paul Solman explores how the language of… In this Q&A, Paul Solman speaks with Ok Cupid co-founder Christian Rudder, author of "Dataclysm," about what works and what doesn't on online dating sites. What can online matchmaking sites teach us about the marketplace?
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Breaking news – you can create your own promo video to be the first thing others see on your profile.